Business Details
24 Years
experience
Your Trusted IT Consulting Partner for SaaS & Tech Growth
For over two decades, Insivia has specialized in transforming how technology and SaaS companies approach marketing, sales, and growth. Our foundation lies in buyer psychology, combining behavioral insights with data, technology, and creativity to craft strategies that resonate deeply with target audiences. We offer proprietary AI-driven platforms like BuyerTwin and Frictionless to simulate buyer behavior and audit digital presence, ensuring clients stay ahead of market shifts. With a cross-functional team of strategists, designers, and technologists, we deliver end-to-end solutionsfrom brand positioning to interactive experiencesthat drive measurable results. Our global impact spans industries, including FinTech, healthcare, and enterprise SaaS, serving clients across the U.S. and internationally.Rooted in a buyer-centric philosophy, we prioritize understanding decision-making processes to build systems that reduce friction and accelerate growth. Our leadership team, including founder Andy Halko, brings decades of hands-on experience, authoring frameworks and tools that redefine how companies engage with their markets. We operate remotely, leveraging talent worldwide to provide flexible, client-focused services tailored to modern business needs.
Services
Buyer Psychology Consulting
AI Marketing Training
Website Design
Interactive Content Creation
Brand Positioning
Sales Strategy
UX/UI Design
Answer Engine Optimization
Buyer Simulation
Frictionless Audits
Details
- Year established: 2002
Highlights and features
- We have 22+ years of experience in SaaS and tech strategy, marketing, and sales.
- Our proprietary AI platforms simulate buyer behavior to optimize decision-making.
- We combine behavioral insights with data-driven strategies for measurable growth.
- Our cross-functional team delivers end-to-end solutions from brand to execution.
- We serve global clients across FinTech, healthcare, and enterprise SaaS industries.
Services
Buyer Psychology Consulting
We analyze buyer decision-making patterns to craft strategies that align with how customers think and act. Our approach reduces friction in sales cycles, enhances marketing effectiveness, and builds long-term customer loyalty through data-driven insights.
AI Marketing Training
Our hands-on training programs teach marketing teams to leverage AI tools for campaign creation, audience targeting, and performance optimization. Sessions focus on real-world applications, ensuring teams can immediately apply AI-driven tactics to outperform competitors.
Interactive Content Creation
We design interactive experiences that drive user engagement and conversions. By integrating AI and personalized content, we help brands create dynamic platforms that adapt to buyer behavior and foster deeper connections.
Buyer Simulation
Our BuyerTwin platform simulates ideal customer profiles to test messaging, offers, and journeys before launch. This AI-driven tool provides actionable feedback, reducing risks and ensuring strategies resonate with target audiences.
Frictionless Audits
We use AI to audit websites, search rankings, and competitor strategies, identifying opportunities to improve visibility and user experience. Our audits provide actionable roadmaps for optimizing digital presence and outperforming market rivals.
People
Andy Halko
Founder & CEO
Andy founded Insivia in 2002 and has worked with hundreds of companies to redefine their growth strategies. He authored 'The Omniscient Buyer' and 'The Buyer-Centric Operating System', focusing on AI-driven buyer psychology.
Tony Zayas
Chief Revenue Officer
With 20+ years in aligning marketing and sales teams, Tony drives revenue growth by ensuring client strategies translate into measurable business outcomes. He specializes in tech and SaaS industries.
Matt Benedetti
Director of Marketing
Matt leads marketing initiatives that blend creativity with data-driven insights, focusing on brand positioning and digital campaigns that resonate with tech and SaaS audiences.
John Millin
Director of Accounts
John manages client relationships, ensuring alignment between Insivia's services and client goals. He brings expertise in scaling tech companies through strategic account management.
Jim Floss
Technology Director
Jim oversees technical solutions, ensuring platforms and tools meet client needs. With a focus on innovation, he drives development of AI-driven systems like BuyerTwin and Frictionless.
Questions
What industries does Insivia specialize in?
We focus on SaaS, technology, FinTech, healthcare, education, and enterprise B2B sectors, leveraging buyer psychology to drive growth across diverse markets.
How does Insivia use AI in its services?
We employ AI through platforms like BuyerTwin for buyer simulation and Frictionless for digital audits, enabling data-driven strategies that align with customer behavior.
Can Insivia help with global marketing strategies?
Yes, our team works with clients worldwide, adapting strategies to regional markets while maintaining a consistent, buyer-centric approach.
What sets Insivia apart from other consultancies?
Our unique blend of buyer psychology, proprietary AI tools, and cross-functional expertise ensures strategies are both innovative and grounded in measurable outcomes.
Do you offer training programs for sales teams?
Yes, our AI Sales Training equips teams with tactics to engage buyers shaped by AI-driven research, improving conversion rates and deal sizes.
How do you measure the success of your campaigns?
We track KPIs like lead generation, conversion rates, SEO performance, and customer retention, ensuring strategies deliver tangible, scalable results.
Reviews (2)
Jenna Leigh Noons
Dec 21, 2021
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The Insivia team has done a fantastic job at producing videos for us. Marissa Jansen specifically has really made the process of working together seamless and enjoyable while always delivering high quality work. We love having them as a partner.
Dean V.
Mar 25, 2015
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I would wholeheartedly recommend Insivia. Their work was creative, slick and polished, and they clearly had a great grasp of how web marketing is supposed to work.
