Business Details
31 Years
experience
Trusted Automotive Advertising Agency in Clearwater, FL
Excel Advertising & Marketing is a full-service boutique automotive advertising firm founded in 1995 by Clover Shearey. Based in Clearwater, Florida, we specialize in creating bold and imaginative branding, marketing, and advertising solutions for automotive dealerships across the United States. Our team combines decades of industry experience with a commitment to advertising excellence, delivering high-level marketing expertise to foster market penetration, growth, and increased sales for our clients. We prioritize personalized service, data-driven strategies, and innovative creative solutions tailored to the unique needs of each dealership.Our approach includes multi-channel media planning, active campaign management, and leveraging strong relationships with media partners to maximize client value. We emphasize transparency, accountability, and continuous testing to ensure campaigns deliver measurable ROI. With a focus on both traditional and digital advertising, we help dealerships stand out in competitive markets through targeted messaging, grassroots marketing, and cutting-edge technologies.
Services
Search Engine Marketing
Social Media Management
Video Production
Brand Management
Email Marketing
Digital Campaign Creation
Competitor Targeting
Website Accessibility
Co-op Market Targeting
BDC Services
Details
- Year established: 1995
Highlights and features
- We offer 25+ years of specialized automotive advertising expertise.
- Our boutique agency provides personalized, client-focused service.
- We employ data-driven strategies for precise market targeting.
- Our in-house creative team delivers engaging, customized content.
- We guarantee transparent reporting and campaign accountability.
Services
Search Engine Marketing
Our Search Engine Marketing services drive targeted traffic to dealership websites through hyper-targeted campaigns. We actively manage keyword strategies, analyze performance data, and optimize ad placements to boost conversion rates. By aligning digital advertising with dealership sales goals, we help clients achieve higher visibility and measurable ROI in competitive automotive markets.
Social Media Management
We create and manage social media campaigns that engage audiences and strengthen brand presence. Our strategies include content creation, audience targeting, and performance analytics to ensure dealership messages resonate with potential buyers. By leveraging platforms like Facebook and Instagram, we help dealerships connect with local customers and drive online-to-offline conversions.
Video Production
Our video production services capture dealership offerings through commercials, event coverage, and professional photography. We create HD videos with compelling scripts that highlight vehicle features and promotions. These assets enhance digital marketing efforts, improve website engagement, and provide dealerships with versatile content for multiple advertising channels.
Brand Management
We develop cohesive brand identities that differentiate dealerships in crowded markets. Our services include logo design, tagline development, and brand positioning strategies. By maintaining consistent messaging across all platforms, we help dealerships build recognition, trust, and long-term customer loyalty through strategic visual and verbal identity systems.
Email Marketing
Our email marketing campaigns deliver targeted offers directly to dealership customers' inboxes. We design mobile-friendly templates, segment contact lists for personalized messaging, and track engagement metrics to optimize campaign effectiveness. This direct communication channel helps dealerships maintain customer relationships and promote time-sensitive promotions efficiently.
People
Clover Shearey
Founder and CEO
Clover Shearey founded Excel Advertising & Marketing in 1995, bringing 25+ years of automotive industry expertise. She leads with a focus on creative direction and strategic innovation, driving the agency's growth while maintaining its commitment to personalized service and advertising excellence for automotive dealerships.
Questions
What services does Excel Advertising offer?
We provide automotive advertising solutions including SEO, social media management, video production, brand development, and data-driven digital campaigns tailored to dealership needs.
Which areas do you serve?
We work with automotive dealerships across the United States, offering nationwide advertising strategies with localized market targeting capabilities.
How long have you specialized in automotive advertising?
Our agency has specialized in automotive marketing since 1995, providing 25+ years of industry-specific expertise to dealership clients.
What makes your agency different from larger firms?
As a boutique agency, we offer personalized service, faster response times, and dedicated account focus while maintaining the expertise and resources of larger agencies.
How do you measure campaign success?
We use Google Analytics, data studio dashboards, and proprietary tracking systems to monitor performance metrics and provide transparent reporting on ROI-driven outcomes.
Can you help with manufacturer co-op requirements?
Yes, we handle co-op filing, pre-approvals, and compliance documentation to help dealerships maximize manufacturer advertising reimbursement opportunities.
Videos
Reviews (3)
Maureen Curls
Apr 08, 2020
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25 years in the business is proof that Excel Advertising has the experience and ingenuity to keep their clients coming back. 5 Star recommendation!
Isabel Blumberg
Apr 08, 2020
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Excel Advertising has been operating for a while and knows how to scale your business through advertising! I highly recommended them!
Trisha Petot
Apr 08, 2020
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Excel has the team, tools and knowledge for all your advertising and marketing needs. They worked wonders for our marketing and promotional product requests. Would highly recommend them.
