Business Details
50+ Years
experience
Your Trusted Partner for Marketing and Branding Solutions
Founded in 1959, Appleyard Agency is one of the oldest advertising firms in Northwest Florida. Our legacy began with John and Eleanor Appleyard and has evolved through strategic mergers, including Duncan McCall Advertising in 2024. We specialize in blending creativity with effectiveness to help businesses craft compelling narratives across digital and traditional platforms. Our services span marketing consultation, branding, media planning, public relations, and award-winning video production.With decades of combined experience, our team delivers original thinking and responsive service, prioritizing long-term client partnerships. We serve diverse industries, including healthcare, finance, hospitality, and tourism, while actively supporting community initiatives focused on education, poverty, and homelessness. Our commitment to quality and client-centric approach has earned us lasting trust and recognition as a leader in the region.
Services
Marketing Consultation
Branding Services
Media Planning
Public Relations
Video Production
Web Development
Social Media Management
Creative Services
Details
- Year established: 1959
Highlights and features
- We offer 65+ years of combined marketing expertise in diverse industries.
- Our in-house production studio delivers award-winning video and digital content.
- We prioritize client partnerships to ensure tailored, impactful advertising strategies.
- Our team serves financial, healthcare, and hospitality sectors with specialized knowledge.
- We actively support community initiatives focused on education and poverty reduction.
Services
Video Production
Our award-winning in-house production studio creates compelling video content tailored to your brand's message. We handle every stage from concept development to final editing, ensuring high-quality visuals that engage audiences across digital and traditional platforms. Clients benefit from strategic storytelling that enhances brand visibility and drives marketing success.
Web Development
We design custom websites that reflect your brand identity and meet specific business objectives. Our development process focuses on user experience, mobile responsiveness, and technical performance to ensure optimal online presence. Clients receive handcrafted digital solutions that adapt to evolving market demands and technological advancements.
Brand Development
Our team creates distinct brand identities that communicate your organization's values and mission effectively. Through strategic research and creative execution, we develop cohesive visual and messaging systems that resonate with target audiences. This service helps businesses establish strong market positioning and long-term customer loyalty.
Social Media Management
We offer comprehensive social media strategies including content creation, paid advertising, and analytics. Our approach combines creative management with data-driven insights to maximize engagement and reach. Clients gain access to dedicated expertise that optimizes their online presence across major platforms.
Media Planning
Our media planning services focus on delivering impactful advertising through precise audience targeting. We analyze market trends and consumer behavior to create effective media buying strategies. Clients benefit from optimized ad placements that maximize return on investment across traditional and digital channels.
People
Dick Appleyard
President
With decades of leadership experience, Dick Appleyard guides the agency's strategic direction while maintaining its founding commitment to creative excellence and client satisfaction.
Leslie Appleyard Ryan
Vice President
Leslie Appleyard Ryan oversees key client relationships and operational initiatives, leveraging her extensive industry knowledge to drive growth and innovation across service offerings.
Bryan McCall
Vice President
Bryan McCall specializes in strategic account management, ensuring clients receive tailored solutions that align with their business objectives and market opportunities.
Michael Duncan
Production Director
Michael Duncan leads our production team, combining technical expertise with creative vision to deliver high-quality media content that meets client expectations.
Michelle Corley
Creative Director
Michelle Corley heads the creative department, developing innovative concepts that enhance brand storytelling and engage target audiences effectively.
Questions
What services does Appleyard Duncan McCall offer?
We provide marketing consultation, branding, media planning, public relations, video production, web development, and social media management tailored to your business needs.
How long has the agency been in business?
Founded in 1959, we are one of the oldest advertising firms in Northwest Florida with a legacy of innovation and client-focused solutions.
What industries do you specialize in?
We serve financial institutions, healthcare providers, hospitality businesses, tourism boards, retailers, and economic development organizations across the Florida Panhandle and beyond.
How do you approach client partnerships?
We prioritize collaboration, working closely with clients to understand their goals and create customized strategies that drive measurable results and long-term growth.
What sets your video production apart?
Our in-house studio combines creative storytelling with technical expertise to deliver award-winning video content that resonates with target audiences across platforms.
Do you support local community initiatives?
Yes, we actively partner with organizations addressing homelessness, poverty, and early childhood education to strengthen the Pensacola community.
