Business Details
25 Years
experience
Trusted Healthcare Marketing Services in Mt. Pleasant, SC
Established in 2001, HHK Healthcare Marketing Specialists is the only Carolina-based firm dedicated exclusively to healthcare marketing. Our seasoned team combines decades of industry experience with a client-centric approach, offering strategic marketing, public relations, digital campaigns, and physician liaison services. We pride ourselves on delivering measurable ROI through customized solutions that align with the unique needs of healthcare organizations.With a proven track record in hospitals, health systems, and physician practices, we leverage deep regulatory knowledge and innovative tactics to enhance brand visibility and patient engagement. Our merger with HealthLinks SC has expanded our resources, including ownership of South Carolina's premier healthcare magazine, to provide even more comprehensive services across the Southeast.
Services
Strategic Marketing
Public Relations
Google Ads
Review Management
Social Media Management
Physician Liaisons
Content Marketing
Media Buying
Details
- Year established: 2001
Highlights and features
- We specialize in healthcare marketing with 23 years of industry-specific experience
- Our Google Ads-certified team optimizes campaigns for medical providers
- Proven track record in increasing patient referrals through physician liaisons
- Customized strategic plans with measurable ROI for healthcare organizations
- Flexible service models for independent execution or internal team collaboration
What people say
Professional, innovative
Understand all aspects
Strategic and measured
Grew steadily
Ethical growth
Services
Strategic Marketing
Customized strategic marketing plans align with healthcare organizations' objectives using proven tactics. Our approach combines market analysis, competitive research, and ROI-focused execution to build brand authority. Services include campaign development, budget planning, and implementation support for hospitals, practices, and health tech companies.
Physician Liaison
Our physician liaison services strengthen referral networks through relationship-building and targeted outreach. We educate referral sources about medical practices' unique benefits while tracking progress through detailed reporting. The program includes relationship management, educational materials development, and strategic growth planning to increase patient volume.
Google Ads
Google Ads-certified specialists create healthcare-compliant digital campaigns targeting active health-seekers. We manage search, display, and video ads with geofencing capabilities while adhering to strict medical advertising regulations. Our optimization strategies improve visibility for keywords related to medical services and treatment specialties.
Social Media Management
Comprehensive social media strategy includes content creation, platform management, and paid advertising. We develop HIPAA-compliant content calendars featuring educational material and practice highlights while building follower engagement across Facebook, Instagram, YouTube, and TikTok platforms for healthcare providers.
Review Management
Proactive review management protects and enhances healthcare brands through systematic monitoring and response strategies. We implement systems to collect patient feedback, address concerns promptly, and leverage positive testimonials across marketing channels to build trust and attract new patients.
People
Hunter H. Kerrison
President
Healthcare marketing expert with 23+ years experience. Holds MHA from Medical University of South Carolina. Former administrator at Sentara Health System and Trident Health System. Adjunct professor at College of Charleston and Medical University of South Carolina. Published over 50 works in healthcare administration.
Caroline Wilson Frenzel
Physicians Liaison
Manages physician liaison initiatives and project operations. Brings strong organizational skills to coordinate marketing campaigns and maintain operational efficiency across client projects.
Kaity Larrick
Marketing Account Executive
Executes multi-channel marketing campaigns including social media strategy and email marketing. Coordinates client projects to ensure timely delivery of marketing initiatives.
Matthew Peacock
Creative Director
Handles videography, photography, and content creation. Develops visual assets for marketing materials and digital platforms to enhance brand storytelling.
Questions
What healthcare marketing services do you offer?
We provide strategic marketing plans, Google Ads management, physician liaison programs, social media management, and review monitoring tailored to healthcare providers.
Why choose a healthcare-specific marketing agency?
Our specialized knowledge of medical regulations, referral patterns, and patient journey dynamics delivers more effective campaigns than general marketing firms.
How do you handle HIPAA compliance in marketing?
We implement strict compliance protocols for patient privacy in all marketing materials, social media content, and advertising campaigns.
What are your business hours?
Our office operates Monday-Thursday 8AM-5PM EST with after-hours appointments available upon request.
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