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Business Details
23 Years
experience
Your Coastal Real Estate Experts in Florida
Properties Pristine is a full-service real estate firm serving Florida's Forgotten Coast since 2003. Our team of experienced professionals specializes in residential, commercial, and vacation rental properties across Mexico Beach, St. Joe Beach, Port St. Joe, Indian Pass, and Cape San Blas. With decades of combined local expertise, we provide personalized service to help clients buy, sell, or build properties tailored to their unique needs. Our team includes licensed real estate agents with backgrounds in finance and construction, ensuring comprehensive guidance through every transaction. We pride ourselves on deep community involvement, maintaining active roles in local organizations like the Realtors Association and Historic Port Theatre.

Our service philosophy emphasizes transparency, market knowledge, and customer education about critical factors like flood zones and building codes. As a locally owned business, we combine multi-generational area knowledge with modern real estate practices to deliver exceptional results. Whether you're seeking a dream home or investment property, our team's hands-on experience and commitment to client relationships make us trusted partners in coastal real estate transactions.
Services
Residential Sales Commercial Properties Vacation Rentals New Construction Land Transactions
Details
  • Year established: 2003
Highlights and features
  • We offer 20+ years of local real estate expertise in Gulf and Franklin Counties
  • Our team includes licensed professionals with construction and finance backgrounds
  • We provide transparent guidance on coastal property complexities like flood zones
  • Our agents maintain active roles in local community organizations and boards
  • We combine multi-generational area knowledge with modern real estate practices
What people say
Local expertise Professional service Community involvement Successful transactions Personalized attention
Services
Residential Sales
We specialize in residential property transactions across Florida's coastal communities. Our agents provide market analysis, pricing strategy, and negotiation expertise to help homeowners sell properties efficiently. With in-depth knowledge of local regulations and community dynamics, we ensure smooth transactions for both buyers and sellers.
Commercial Properties
Our commercial real estate services focus on Gulf and Franklin County business properties. From small retail spaces to large commercial developments, we offer property valuation, marketing strategies, and transaction management. Our team understands the unique requirements of commercial investments in coastal markets.
Vacation Rentals
We manage vacation rental properties across Florida's beaches, offering property management solutions and guest services. Our sister company handles maintenance and bookings while ensuring compliance with local rental regulations. Owners benefit from our established network of potential renters and marketing resources.
New Construction
Specializing in new coastal construction, we connect clients with development opportunities and building resources. Our team provides guidance on zoning requirements, contractor selection, and design considerations for beachfront properties. We assist with transforming vacant land into custom coastal residences.
Land Transactions
We facilitate vacant land purchases and sales for residential and investment purposes. Our services include land valuation, title research, and guidance on development potential. We specialize in coastal parcels with unique considerations like wetlands and building restrictions.
People
Alyson Gerlach
General Manager/Broker
A native of Port St. Joe and FSU graduate with 20+ years at Properties Pristine. Specializes in local market expertise and client-focused service for real estate transactions.
Natalie Shoaf
Real Estate Agent
24-year real estate veteran serving Gulf and Franklin Counties. Specializes in complex coastal transactions and community leadership with multiple board affiliations.
Mary Ann
Real Estate Agent
Licensed agent with finance background and residential contracting certification. Provides comprehensive property analysis and renovation guidance for coastal property investments.
Joyce Baxley
Real Estate Agent
28-year business professional with St. Joe Paper Co. experience. Recently licensed agent combining financial acumen with local knowledge of Franklin County real estate.
Justin Gerlach
Vacation Rentals Director
20-year leader of Properties Pristine Vacation Rentals. University of Florida graduate with extensive experience in residential new construction and coastal property management.
Questions
What areas do you cover for real estate services?
We serve Florida's Forgotten Coast including Mexico Beach, St. Joe Beach, Port St. Joe, Indian Pass, and Cape San Blas.
Do you handle both residential and commercial properties?
Yes, we offer both residential and commercial real estate services across Gulf and Franklin Counties.
Can you help with beachfront property purchases?
Our team specializes in coastal properties, including guidance on unique considerations for beachfront homes and land.
Do you offer property management services?
Yes, through our sister company we manage vacation rental properties in the coastal region.
What makes your team different from other realtors?
Our combined 20+ years of local experience, community leadership roles, and specialized coastal real estate expertise set us apart.
Can you assist with new construction projects?
Yes, we help clients navigate new construction projects from land selection through final development in coastal areas.