Business Details
34 Years
experience
Your Trusted Partner for Event Marketing Solutions
Founded in 1992, ShowMax Marketing has redefined event marketing through innovative strategies and cutting-edge technology. Our mission is to create breakthrough experiences that build brands and generate actionable leads. With decades of expertise, we combine market insight, brand communication, and advanced data capture to deliver measurable ROI for global clients. Our team of seasoned professionals specializes in custom event software, lead generation, and staffing solutions tailored to industries ranging from automotive to pharmaceuticals. We prioritize emotional intelligence and human connection, ensuring every brand interaction leaves a lasting impression.Our in-house IT department develops proprietary tools like electronic lead capture systems, replacing outdated paper methods with real-time data delivery. Clients benefit from our comprehensive approach, which includes logistics, multilingual specialists, and post-event reporting that tracks performance metrics. Recognized by industry leaders like Subaru and Volvo, we maintain a 30-year legacy of exceeding client expectations through continuous innovation and a commitment to excellence.
Services
Event Staffing
Lead Generation
Custom Software
Trade Show Support
Experiential Marketing
Details
- Year established: 1992
Highlights and features
- 30+ years of specialized event marketing experience since 1992
- Proprietary electronic lead capture systems with real-time data delivery
- Multilingual product specialists trained in brand-specific communication
- Proven track record with Fortune 500 clients across 39 US states
- In-house IT development for custom event software solutions
What people say
Cost efficiencies
Qualified leads
Professional execution
30-year expertise
ROI improvements
Services
Event Staffing
Our professionally trained product specialists and brand ambassadors deliver exceptional brand representation at trade shows and corporate events. With rigorous vetting and specialized training programs, our multilingual staff ensures accurate product communication and lead capture. Services include dealer CRM workshops, online tutorials, and real-time performance tracking to maximize client ROI through human-centric engagement strategies.
Lead Generation
Advanced electronic lead capture systems utilizing iPads, kiosks, and mobile devices replace traditional paper methods for instant data delivery. Our proprietary software enables real-time tracking, CRM integration, and performance analytics. This technology-driven approach increases qualified lead conversion rates by 40% while providing actionable insights for immediate marketing adjustments and long-term strategy optimization.
Custom Software
Tailored event management platforms featuring custom Equery applications, real-time reporting dashboards, and CRM integration tools. Our in-house IT team develops brand-specific solutions for data capture, lead processing, and performance analytics. These systems enable clients to visualize ROI metrics, track top-performing products, and optimize event strategies through comprehensive data visualization and actionable insights.
Trade Show Support
Full-service trade show execution including logistics coordination, booth staffing, and multilingual interpreter services. We handle event setup, product demonstrations, and executive coordination while capturing actionable attendee data. Our solutions reduce operational costs by 25% through consolidated talent and lead generation management under a single agency partnership model.
Experiential Marketing
Immersive brand activation campaigns combining strategic event design with emotional engagement techniques. Services include guerrilla marketing, product launch coordination, and international event execution. Our approach increases brand recall by 60% through memorable consumer interactions that translate to measurable sales growth and long-term customer loyalty.
People
Dana Lally
CEO & President
With 20+ years in event marketing, Dana leads ShowMax's strategic vision. Her airline industry background in service training informs our client-focused operations. She specializes in brand culture alignment and logistics optimization for global clients.
Anna Marie Rangel
Chief Financial Officer
Managing ShowMax's finances since 2007, Anna Marie oversees accounting systems and quality initiatives. She implemented our direct deposit program for remote contractors and maintains strict financial controls across 485+ annual events.
Renee Willhide Duarte
Account Executive
A 25-year ShowMax veteran, Renee manages client services and event logistics. Her expertise spans dealer communications, purchasing coordination, and staffing solutions that streamline event execution for automotive and tech clients.
Nick Pankow
IT Director
Nick leads ShowMax's technology division, developing our proprietary lead capture systems. With 15+ years at ShowMax, he pioneered electronic data solutions that reduced client contact times from weeks to seconds through iPad-based platforms.
Questions
What industries do you specialize in?
We serve automotive, pharmaceutical, technology, financial services, and consumer goods sectors with customized event marketing solutions.
How do you ensure lead quality?
Our proprietary Equery system combines real-time validation with trained specialists who qualify prospects through structured surveys.
Do you operate internationally?
Yes, we've executed events in 5 countries with multilingual staff supporting 9 languages.
What reporting tools do you provide?
Clients receive real-time dashboards tracking lead conversion rates, product popularity metrics, and staff performance analytics.
How are staff trained?
Our specialists undergo brand-specific training programs including product knowledge certification and CRM integration protocols.
