Business Details
Your Trusted Partner for Integrated Marketing Solutions
East Shore Marketing delivers measurable marketing solutions for diverse industries, combining 30+ years of media experience with emerging technologies. Our collaborative approach emphasizes transparency and strategic integration of paid, owned, and earned media strategies. Utilizing real-time data and advanced dashboard reporting, we optimize advertising campaigns across digital and traditional platforms to outperform competition. Our services include media planning, PPC management, social media marketing, and video advertising tailored to client-specific goals.With a proven track record in tourism, finance, education, and senior living sectors, we function as an extension of internal marketing teams to balance brand and performance marketing. Our team's expertise in audience targeting technologies ensures ads reach the right customers across multiple devices. We maintain industry leadership through continuous adaptation to media landscape changes while prioritizing client relationships and measurable ROI.
Services
Paid Digital Advertising
PPC Management
Social Media Management
Video Marketing
OOH Advertising
Digital Audio Advertising
Media Planning
Landing Page Design
Email Marketing
Highlights and features
- We offer 30+ years of media experience with proven campaign optimization techniques
- Our team utilizes real-time data for continuous campaign performance tracking
- We implement integrated strategies across paid, owned, and earned media channels
- Our clients include Fortune 500 companies and nationally recognized institutions
- We provide customized dashboard reporting for complete campaign transparency
What people say
Measurable marketing solutions
Strategic media planning
Data-driven approach
Industry expertise
Proven ROI
Services
Paid Digital Advertising
Our paid digital advertising services create measurable campaigns across Google, Amazon, and Facebook platforms. We target competitive keywords with high CTR potential while maintaining cost efficiency. Through real-time performance tracking and advanced audience targeting technologies, we optimize ad spend to maximize ROI across multiple media channels for businesses in diverse industries.
Media Planning & Buying
We develop comprehensive media planning and buying strategies using the latest audience targeting technologies. Our approach ensures ads reach the right customers across digital and traditional platforms. We specialize in optimizing media budgets for maximum impact while maintaining flexibility across changing media landscapes and emerging advertising technologies.
Social Media Management
Our social media management services combine organic and paid strategies across major platforms. We create engaging content for Facebook, Instagram, LinkedIn, TikTok, and Twitter to build follower bases and connect with target audiences. Our team manages campaigns that drive engagement while aligning with overall marketing objectives and brand messaging.
Video Marketing
We produce and implement video marketing campaigns that leverage YouTube and emerging AR technologies. Our services include strategic planning, production, and performance optimization for video content. These campaigns help businesses improve search rankings while creating engaging customer experiences that drive brand awareness and conversion.
OOH Advertising
Our out-of-home advertising solutions create impactful campaigns for billboards and transit advertising. We develop integrated strategies that target key demographics in high-traffic areas. These campaigns are designed to increase brand visibility and direct customer movement while complementing digital marketing efforts for maximum campaign effectiveness.
People
Paula M. Tarallo
Founder/President
With 30+ years in marketing, Paula founded East Shore Marketing after leading Time Warner's advertising division. She brings expertise in strategic media planning, having managed $5M+ budgets while improving cash flow by 35%. Her academic background includes teaching at Ithaca College and Cornell University.
Chirag Saluja
Performance Marketing Director
Chirag specializes in digital advertising and ROI optimization through data analysis. He manages PPC strategies across Amazon, Google, and Facebook platforms. His technical expertise includes machine learning applications in marketing automation and emerging technologies like blockchain.
Jessica Swarthout
Graphic Designer/Marketing Specialist
Jessica creates brand guidelines and marketing materials using Adobe Creative Cloud. She manages social media campaigns and produces digital content that aligns with strategic marketing objectives while maintaining visual brand consistency across all platforms.
Maria Telincho
Digital Marketing Specialist
Maria develops digital strategies with a background in museum content marketing. She manages educational outreach initiatives and brand storytelling across digital platforms. Her experience includes content production for immersive exhibitions and global brand representation.
Tim Gera
Video Producer
Tim produces branded content and documentary-style videos with narrative storytelling expertise. He manages production logistics while maintaining creative vision for campaigns that enhance brand messaging through visual media across multiple distribution channels.
Questions
What industries do you specialize in?
We work with tourism, finance, education, senior living, manufacturing, and nonprofit sectors, adapting strategies to each industry's unique requirements.
How do you measure campaign success?
We use real-time dashboard reporting to track KPIs like CTR, conversion rates, and ROI across all advertising channels and platforms.
What digital advertising platforms do you use?
We manage campaigns on Google, Facebook, Amazon, YouTube, and social media platforms with integrated cross-channel optimization strategies.
Do you handle traditional advertising too?
Yes, we offer OOH advertising solutions including billboards and transit ads integrated with digital campaign strategies for maximum impact.
How do you optimize marketing budgets?
We combine paid, owned, and earned media strategies with real-time data analysis to maximize ROI while maintaining cost efficiency.
Reviews (1)
Theresa Cornelissen
Oct 12, 2017
Report
Working with Paula and East Shore Marketing has been a fantastic experience. We really see East Shore as an extension of our own team and know that we can trust that marketing efforts will be carried out in a coordinated, effective, and timely fashion. Additionally, it never feels as if there's a gap because the team is so very on top of our needs and the services they provide to us. Paula is always available as a brainstorming partner and sounding board and has always given thoughtful, practical, and effective advice. We appreciate being partners with East Shore so much and recommend them highly
