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Business Details
39 Years
experience
Your Trusted Partner for Industrial Solutions
Primus Marketing has been a trusted manufacturers representative serving the electric utility, lighting, and telecommunication markets across the central United States since 1987. Our team specializes in connecting customers with innovative products and services that enhance organizational innovation, productivity, safety, and reliability. With over 30 years of industry experience, we maintain strong relationships with leading manufacturers and end-users to deliver tailored solutions. Our expertise spans electric utilities, power generation, renewable energy, water and wastewater systems, and public works infrastructure. We pride ourselves on technical knowledge, market insights, and a commitment to long-term customer success.

Our product portfolio includes substation equipment, power transformers, LED lighting systems, and safety solutions. As active members of industry organizations like the Electrical Equipment Representatives Association and the Illuminating Engineering Society, we stay at the forefront of industry advancements. Our privately held structure ensures focused service and a clear succession plan for sustained excellence. We continuously evaluate emerging technologies to bring cutting-edge solutions to our clients. Our dedication to responsiveness and customer service has solidified our reputation as a reliable partner in the industrial sector.
Services
Substation Equipment Power Transformers LED Lighting Distribution Automation Safety Solutions Network Protectors Light Poles Metering Systems HVDC Components Transmission Hardware
Details
  • Year established: 1987
Highlights and features
  • We offer over 30 years of experience in industrial services and equipment representation
  • Our team maintains strategic partnerships with leading manufacturers in the energy sector
  • We provide technical expertise in substation automation and power distribution systems
  • Our customer service focuses on personalized, responsive solutions for utility markets
  • We deliver market insights from active participation in industry organizations like EERA
Services
Substation Equipment
We provide comprehensive substation power equipment solutions including transformers, circuit breakers, and protection systems. Our offerings enhance grid reliability and meet modern energy demands. Our technical experts help utilities select equipment that optimizes performance and safety.
LED Lighting
Our LED lighting portfolio includes energy-efficient fixtures and smart control systems for municipal and industrial applications. These solutions reduce energy consumption while improving visibility and operational efficiency. We offer tailored lighting designs for public works projects.
Distribution Automation
We represent advanced distribution automation technologies that enhance grid reliability and outage response. Our solutions include smart sensors, remote monitoring systems, and control equipment. These technologies help utilities implement modern grid management practices.
Safety Solutions
Our safety product line includes personal protective equipment, identification systems, and network protectors. These solutions ensure worker safety and regulatory compliance for utility companies. We provide training on proper implementation and usage.
Metering Systems
We offer integrated metering solutions for accurate energy measurement and data collection. Our systems support smart grid initiatives and energy efficiency programs. These solutions help utilities optimize resource management and customer billing accuracy.
People
Jeff Libbesmeier
Principal
Jeff Libbesmeier leads Primus Marketing's Minneapolis operations with extensive industry experience in utility market solutions and manufacturer representation.
Questions
What industries does Primus Marketing serve?
We serve electric utilities, power generation facilities, renewable energy projects, water/wastewater systems, and telecommunication networks across the central United States.
What product categories do you represent?
Our portfolio includes substation equipment, power transformers, LED lighting systems, distribution automation components, and safety solutions for utility markets.
How long has Primus Marketing been in business?
We've been serving industrial markets since 1987 with a team that brings over 30 years of combined industry experience.
What geographic areas do you cover?
Our primary focus is the central United States, including Minnesota, South Dakota, and surrounding states in the Midwest region.