Didit

Business Details

28 Years

experience

Your Trusted Partner for Data-Driven Marketing Solutions

Didit is a data-driven, performance-focused digital marketing agency that combines the strategic scale of a large agency with the personalized service of a boutique firm. Founded in 1998, we specialize in low-to-mid-funnel sales generation through integrated solutions including paid search, social media advertising, SEO, website development, and direct mail. Our team of experts leverages advanced analytics, automation, and audience insights to deliver measurable ROI for clients across industries. With 11 strategic acquisitions, we have evolved from a leader in SEM and SEO to a full-service partner offering end-to-end marketing strategies.

Our platform-agnostic approach ensures tailored solutions for businesses, from eCommerce to B2B, while maintaining technical excellence and SEO best practices. We prioritize client success through dedicated account management, continuous campaign optimization, and a commitment to treating each brand as our own. Our media buying expertise spans traditional and digital channels, including linear TV, OTT streaming, and radio, ensuring comprehensive reach for our clients.

Services

Paid Search Paid Social Organic Social SEO Websites Direct Mail Amazon Client Services Media Buying Advertising

Details

Year established: 1998

Highlights and features

We combine big-agency strategy with boutique-level responsiveness for faster results.
Our 25+ years of experience inform data-driven campaigns optimized for measurable ROI.
Full-service integration across paid media, SEO, and creative execution under one roof.
Advanced audience targeting ensures ads reach the right customers at the right time.
Dedicated account management prioritizes your brand's unique growth objectives.

What people say

181% increase in monthly bookings 2300% return on ad spend achieved Strategic targeting that delivers results Full-service efficiency under one roof Data-driven approach with clear analytics

Website

Update Listing

Services

Paid Social

Our paid social campaigns use precision targeting and strategic optimization to drive conversions across Facebook, Instagram, LinkedIn, and TikTok. We combine compelling creative with advanced audience segmentation to maximize ROI. Continuous A/B testing ensures efficient ad spend and measurable business growth.

Organic Social

We create authentic social media strategies that build brand communities through platform-specific content. Our approach includes tailored posting schedules, engagement tactics, and growth analytics to increase visibility. Services cover content creation, community management, and performance-driven organic campaigns.

SEO

Our white-hat SEO strategies focus on sustainable search visibility through technical optimization, keyword research, and content strategy. We improve site architecture, page speed, and engagement signals to boost rankings. Services include local SEO and omni-channel tactics to establish brand authority.

Websites

We build performance-driven websites with mobile-first design and conversion-focused user journeys. Services include custom development across platforms like WordPress and Shopify. Features include responsive design, technical SEO optimization, and scalable solutions for eCommerce and B2B businesses.

Direct Mail

Our data-driven direct mail campaigns combine traditional effectiveness with modern targeting. We use demographic segmentation and creative design to deliver personalized physical mailers. Performance tracking measures ROI through response rates and conversion analytics for tangible marketing impact.

People

Eric Wiggins

Chief Executive Officer

Eric Wiggins leads Didit's strategic vision, leveraging 25+ years of digital marketing expertise. He drives innovation in performance marketing while maintaining the agency's commitment to client-centric growth and data-driven solutions.

Heidi Zafran

Chief Operating Officer

Heidi Zafran oversees daily operations, ensuring seamless execution of marketing strategies. With deep experience in agency management, she focuses on optimizing workflows and maintaining operational excellence across all client campaigns.

Cecilia Fernandes

Senior Financial Officer

Cecilia Fernandes manages financial strategy and reporting, bringing expertise in marketing budget optimization. She ensures fiscal responsibility while supporting growth initiatives through data-informed financial planning and analysis.

Ilana Eichinger

Vice President, Client Services

Ilana Eichinger leads client relationships with a focus on strategic growth. She ensures alignment between business objectives and marketing execution, delivering tailored solutions that drive measurable ROI for Didit's clients.

Steven Schopp

Vice President, Digital

Steven Schopp directs digital strategy, combining technical expertise with creative innovation. He specializes in integrating emerging technologies with proven marketing tactics to deliver cutting-edge solutions that adapt to evolving digital landscapes.

Questions

What services does Didit offer?

We provide paid search, social media advertising, SEO, website development, direct mail, Amazon marketing, and media buying. Our full-service approach integrates these channels for cohesive, performance-driven campaigns.

How does Didit's 'Big-Tique' approach work?

Our model combines big-agency strategy and data resources with boutique responsiveness. This means you get enterprise-level analytics and scale while maintaining personalized service and quick decision-making.

Can you help businesses outside New York?

Yes, while headquartered in Melville, NY, we serve clients nationwide through remote collaboration tools. Our digital-first approach allows effective campaign management regardless of geographic location.

How do you measure campaign success?

We use comprehensive analytics tracking conversions, ROI, and KPIs specific to your business goals. Clients receive detailed reports showing metrics like cost-per-booking improvements and ROAS percentages.

What industries do you specialize in?

We work across sectors including eCommerce, B2B, retail, and professional services. Our case studies show success with clients needing lead generation, brand awareness, or direct sales growth.