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Trusted Real Estate Professionals in Umatilla, FL
At RLW Realty, we specialize in providing comprehensive real estate services to clients in Umatilla, FL, and surrounding areas. With deep local market expertise and innovative technologies, we streamline the buying, selling, and property management processes while prioritizing client satisfaction. Our team, led by broker Logan Wilson, combines decades of combined experience with a hands-on approach to deliver tailored solutions for homeowners, buyers, and investors.

We focus on maximizing property value, reducing transaction stress, and fostering long-term client relationships through transparent communication and ethical practices. Recognized for our proven track record of over $121 million in sales and 1,000+ successful transactions, we are committed to being Umatilla's trusted real estate partner for both residential and commercial needs.
Services
Home Sales Property Management Buyer Representation Seller Consultation Investment Properties
Highlights and features
  • We offer 12+ years of local market expertise and 1000+ successful transactions.
  • Our team combines broker, contractor, and investor experience for holistic solutions.
  • We provide 24/7 client support during active transactions.
  • Our transparent pricing includes all marketing at no additional cost.
  • Recognized as Lake County's top real estate educators and community leaders.
What people say
Top dollar Strategic approach Excellent communication God-send process Highly recommend
Services
Home Sales
Helping homeowners sell properties faster and for higher prices through targeted marketing and expert negotiation. Our team handles all transaction details while maximizing client profits. With local market insights and proven strategies, we reduce stress and ensure optimal outcomes.
Property Management
Comprehensive management solutions for investment properties, including tenant screening, maintenance coordination, and financial reporting. We ensure property owners receive consistent returns while maintaining asset value. Our proactive approach minimizes vacancies and tenant issues.
Buyer Representation
Guiding buyers through property selection and negotiation to find ideal homes at fair prices. We prioritize client needs with personalized search criteria and expert advice. Our local knowledge ensures informed decisions and smooth transactions.
Property Valuation
Providing accurate, data-driven property valuations using comparative market analysis and recent sales data. This free service helps owners understand current market value and trends. We include actionable recommendations for improving property value.
Investment Guidance
Assisting investors with property selection, market timing, and portfolio growth strategies. Our local expertise identifies high-potential opportunities across residential and commercial asset classes. We provide financial modeling and risk assessment for informed investment decisions.
People
Logan Wilson
Broker/Owner
Licensed broker with over 12 years of experience, specializing in Umatilla market transactions. Holds multiple certifications including Certified Distressed Property Expert and Broker Price Opinion Resource. Over $121 million in career sales volume.
Questions
What areas do you specialize in?
We focus on Umatilla, Paisley, Eustis, Altoona, Grand Island, and surrounding Lake County areas.
How do you determine home values?
We use comparative market analysis with recent local sales data and property-specific factors.
Can you help with investment properties?
Yes, we provide tailored strategies for residential and commercial investment acquisitions and sales.
What's your commission structure?
Competitive rates with full-service support, including marketing and negotiation at no additional fees.
How long does selling a home take?
Our average time on market is significantly below regional averages through targeted marketing.
Do you offer virtual tours?
Yes, we include virtual tour technology for remote property showcasing and buyer access.
Reviews (7)
Todd Butler
Oct 26, 2021 Report
I worked for a real estate company for 21 years. For myself 35 years. I'm retired now and RLW takes care of all our property needs. Highly recommend.
Brian Regan
May 27, 2021 Report
Critical:Professionalism,Quality,Responsiveness,Value
I called them many times to be ignored and had to wait for their head realtor to get out of meetings. He never answered the phone. Thats a sign to stay away. This place is very unprofessional and unethical STAY AWAY.
Ethel Brown
Apr 30, 2021 Report
None to give since I was never contacted about a property I was interested in viewing. I drive by and it's already rented to someone else. Would have appreciated a courtesy call to let me know, and possibly a suggestion to view another property.
Linda W.
Dec 09, 2019 Report
Don't use RLW as a property manager. I'm a tenant and for the last two years I've heard nothing but excuses for maintenance issues. EVERYTHING takes forever and a day to be addressed. There are all sorts of excuses - somebody quit, higher priorities, it's the end of the month. I feel for the owner of my unit as they are taking her money but not providing the services she pay for.
Jay See
Dec 28, 2017 Report
Looking to sell your place....this guy can do it....looking to buy a place....thos guy can help. Awesome realtor
Kerry M.
Dec 04, 2017 Report
Unfortunately, RLW is the worst realtor I have ever used. I've bought or sold 13 houses in my life and RLW takes the cake. Non-responsive, dropped balls, missed deadlines, failure to share critical information and updates, and potential ethics violations to name a few of the issues. Using RLW has been a horrible nightmare for my wife and me, and we'll likely file formal complaints with the oversight agencies and associations.
Roger Hilton
Jun 18, 2015 Report
As the Personal Representative of my sister-in-law's estate I was faced with the task of selling her 5 acre ranch. The house and out-buildings were in need of some attention. After some due diligence, I selected five realtors to interview. During the interview, I asked each realtor to complete a questionnaire and mail or email it to me. Some of the realtors had more experience, some had offices closer to the property, others lived closer to the property and one dealt almost exclusively in small ranches. But it was Logan who clearly exhibited the best knowledge of the local market and displayed