Business Details
21 Years
experience
Industrial Marketing Experts | Shanahan Strategy
Shanahan Strategy has been dedicated to transforming the marketing landscape for manufacturers and industrial companies since 2005. Our team specializes in developing data-driven strategies that align with the evolving buying behaviors of B2B clients, focusing on creating sustainable growth through digital marketing innovation. With over two decades of combined experience in sales, marketing, and senior management roles, we provide tailored solutions for small- and medium-sized industrial businesses. Our approach combines comprehensive marketing audits, strategic roadmaps, and execution services designed to attract qualified leads and nurture them into sales-ready opportunities. We prioritize measurable results through website optimization, content strategy, and technology-agnostic solutions that address specific business needs.Our expertise spans global industries including manufacturing, distribution, and dealer groups across sectors like agriculture, construction, and energy. By focusing exclusively on industrial clients, we deliver specialized insights that address complex purchasing processes involving multiple decision-makers and lengthy sales cycles. Our commitment to long-term partnerships ensures clients receive ongoing support through coaching, quarterly planning, and strategic adjustments based on performance metrics. We maintain transparency in all operations, with clearly defined service packages ranging from initial assessments to full-scale implementation. Our team's deep understanding of industrial marketing challenges positions us to help clients navigate the chaotic digital landscape while maintaining focus on core business objectives.
Services
Marketing Audits
Strategic Roadmaps
Website Blueprints
Web Design
Content Strategy
Execution Services
Consulting
Coaching
Digital Marketing
Lead Generation
Details
- Year established: 2005
Highlights and features
- Specialized exclusively in industrial marketing since 2005
- Proven strategies for complex B2B sales processes
- Comprehensive service offerings from strategy to execution
- Industry-specific expertise across manufacturing and distribution sectors
- Transparent pricing with measurable ROI focus
What people say
Proven strategies
Industry expertise
Measurable results
Strategic approach
Long-term focus
Services
Marketing Audits
Our comprehensive marketing audits evaluate current marketing efforts to identify optimization opportunities. We analyze digital presence, competitor positioning, and lead generation effectiveness to determine strategic investment areas. This service helps industrial companies make data-driven decisions for both short-term gains and long-term growth.
Marketing Roadmaps
Customized marketing roadmaps provide actionable plans for achieving business growth objectives. We develop detailed strategies based on competitive analysis and market research to help industrial companies close capability gaps. These roadmaps serve as strategic guides for improving market position and increasing sales effectiveness.
Website Blueprints
Our website blueprints create strategic frameworks for developing high-conversion websites. The plans include user journey mapping, content architecture, and lead nurturing strategies tailored to industrial buyers. This service ensures web development efforts align with business goals and target audience needs.
Content Strategy
We develop content strategies that build brand authority and trust with industrial audiences. Our approach focuses on delivering valuable information that addresses customer pain points rather than self-promotion. This service helps establish thought leadership while supporting lead generation and nurturing processes.
Execution Services
Our implementation services handle the execution of marketing strategies for clients lacking internal resources. We manage roadmap implementation while maintaining focus on measurable results. This service includes ongoing performance tracking and strategic adjustments to ensure marketing initiatives deliver expected outcomes.
People
Brian Shanahan
Founder
Brian Shanahan brings over 20 years of experience in sales, marketing, and senior management roles to industrial marketing strategy. His expertise in helping manufacturers grow profitably informs the company's strategic direction and client service approach.
Questions
What industries do you specialize in?
We focus exclusively on industrial clients including manufacturers, distributors, and dealer groups across agriculture, construction, energy, and transportation sectors.
Do you work with small businesses?
Yes, we primarily serve small- and medium-sized industrial companies needing sales growth and digital marketing expertise.
What services do you offer?
We provide marketing audits, strategic roadmaps, website planning, content strategy, and implementation services tailored to industrial businesses.
How long do engagements typically last?
Most strategic partnerships require a one-year commitment to achieve meaningful, sustainable results through our comprehensive marketing approach.
What makes you different from other agencies?
Our exclusive focus on industrial marketing, combined with deep understanding of complex B2B sales processes and long-term strategic approach.
Do you offer one-time projects?
We don't provide a la carte services or short-term projects, as meaningful marketing results require sustained strategic implementation over time.
